If you love chocolate then you do not want to miss the chocolate extravaganza known as Le Salon du Chocolat! Begun in Paris in 1994 and supported by the French Ministry of Foreign Affairs, Le Salon du Chocolat is an annual trade show for the international chocolate industry. The event has been hosted internationally in such cities as New York, Tokyo, Moscow, Zürich, Beijing and Shanghai and its popularity continues to grow each year.
With over 500 participants from 60 countries, including over 200 renowned chefs and pastry chefs, Le Salon du Chocolat offers a unique and fun opportunity to sample and learn about chocolates from around the world. Here you will find some of the most exclusive high-end chocolates from renowned companies like Jean-Paul Hevin, Michel Richart, Pierre Marcolini, Boissier and Valrhona. You will also find a mix of non-chocolate treats like macaroons and spice laden pain d’épices (spice cake).
The event was so popular in Tokyo that in 2017 it was moved from its previous venue at the Isetan Department Store in Shinjuku to the Tokyo International Forum in Yurakucho, Tokyo, expanding floor space by 5,000 square meters! The event has been held at the Shinjuku location for over 14 years!
Salon du Chocolat Tokyo as it is called, brought together fifty of the top chocolate companies from Japan and around the world to show off and sell their confections. In addition, the top chocolatiers participated in daily talk shows and held meet and greets for their Japanese customers. There was even a “chocolate inspired” fashion show.
Next stop for Le Salon du Chocolate in Japan will be Kyoto, Osaka, Fukuoka, Sapporo, Nagoya and Sendai.
(Photos courtesy of Salon du Chocolat)