If you are a fan of the TV shows, Sex & the City or Gossip Girls, you are probably familiar with Magnolia Bakery. The West Village, New York bakery famous for its cupcakes and old fashioned icebox cakes was featured on these popular shows and even had a role in the film, The Devil Wears Prada starring Meryl Streep! Well, enough name dropping, the bakery opened in 1996 and in June 2014, introduced its first shop in Tokyo! Located in Omotesando, which is already a sweet lover’s haven, the Japanese Magnolia Bakery serves the same menu items as it does in its New York store: cupcakes, banana pudding, cheesecakes, icebox cakes and more (150 types of sweets to be exact)!
The bakery’s vintage interior is decorated in pastel colors affords a cozy ambiance popular with the predominantly female clientele. The shop operates between the hours of 11:00AM to 8:00PM and lines begin to form well in advance of the opening time. There are large glass windows inside where you can watch these delectable desserts being created.
In addition to the regular menu items, you will find some limited seasonal items, cook books, t-shirts, aprons and caps bearing the bakery’s design. The shop will be happy to gift wrap and custom decorate your purchases making your items a perfect omiyage choice for your girlfriend who may be a fan of the Devil Wears Prada film or just American sweets in general!
Magnolia Bakery is easy to access vis the Tokyo Metro train. Exit at the Omotesando Station (Exit A1).
Address: Shibuya-ku, Jingumae 5-10-1, GYRE, B1F